Drinkaware
Drink driving campaign
Devised a national campaign to encourage male drivers aged 18-40 to designate a non-drinking driver as an alternative to drink driving. Other choices to driving were promoted via outdoor media, football advertising, pub media, a microsite and a PR campaign in conjunction with the Police.
“We’re delighted with the service that we have received from hey moscow. Their ideas were highly imaginative, wholly original and, we feel, impactful. We also appreciated the clear billing which was always completely transparent and we believe delivered excellent value for money. They were always quick to take comments on board and to produce designs that met and exceeded expectations.” Matthew Bradbury, Grants & Campaigns Manager
