If you would like more detailed case studies, or specific evidence of results we've achieved with clients in your sector, please contact Liz Wakefield on 020 8869 1421 or email lizw@heymoscow.com
London Connects/Learning & Skills Council: Choice pan-London eProspectus
Summary:
Planned and implemented an integrated campaign to drive over 120,000 young people to this online resource, through stakeholder engagement (inc distribution via schools and Connexions of 1.4 million pieces of marketing collateral); radio, print and online ads; PR (coverage achieved a combined readership of 1,528,105); events, useability analysis, SEO and site linking work, plus a viral game. Traffic continues to build with 18% coming from referring sites and 32% from search engines
