NHS Islington

fit_or_not_hm

Reducing youth obesity

NHS Islington was keen to better understand current behaviours and attitudes among young people aged 11-17 living in the borough, so hey moscow was commissioned to conduct research and implement a marketing intervention based on the results.

 

We created a guerrilla style campaign, based on the research findings and pre-tested with young people, to promote the breadth of activity offerings in the borough. A campaign website also carries relevant healthy eating messaging and links to relevant sites, to address specific questions and barriers highlighted by the research.

 

fit_or_not1

fit_or_not2

fit_or_not3