NHS Islington


Reducing youth obesity

NHS Islington was keen to better understand current behaviours and attitudes among young people aged 11-17 living in the borough, so hey moscow was commissioned to conduct research and implement a marketing intervention based on the results.


We created a guerrilla style campaign, based on the research findings and pre-tested with young people, to promote the breadth of activity offerings in the borough. A campaign website also carries relevant healthy eating messaging and links to relevant sites, to address specific questions and barriers highlighted by the research.




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