Servite Housing rebrand
Supported a business transformation programme for Servite Houses by auditing stakeholders and developing a brand proposition, resulting in the new name and brand Viridian. The brand proposition was adopted as the new vision statement for the whole organisation and all stakeholders united behind the new brand.
“We were looking for an agency that would be innovative, cost effective and able to understand our business. The team at hey moscow ensured this complex project ran smoothly, by working closely with us and drawing on their experience. The work they produced was of extremely high quality and has been highly praised by our diverse audiences. Since we launched, we have received nothing but positive feedback about the new brand and name. The in-depth work in establishing our values has really paid off."
Julie Humphries, Head of Communications