health

NHS South East Essex

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Increasing breast screening service access

Through intensive research, we identified key barriers and drivers to breast screening service access and created key themes and required messaging for non-attenders.

Face to face interviews and focus groups helped us to develop a marketing plan that clearly segmented the target audience and provided accurate messages for each. A key part of the plan was to develop a friendly, approachable image for the NHS service to more effectively compete with the local competitor.