education & training

Learning Skills Council

Choice pan-London eProspectus integrated campaign

Planned and implemented an integrated campaign to drive young people to this online resource, through stakeholder engagement (inc distribution via schools and Connexions of 2.5 million pieces of marketing collateral); radio, print and online ads; PR (coverage achieved a combined readership of 1,528,105); events, useability analysis, SEO and site linking work, plus a viral game. Traffic continues to build with nearly 30,000 users a month on average now: 18% coming from referring sites, as a result of our extensive link-building work.

"The selection of hey moscow as marketing partner for the e-Prospectus service CHOICE was indeed the correct choice by the project group. They have provided overwhelming enthusiasm and commitment beyond their brief. This approach is fully supported by their excellent understanding and knowledge of the educational arena and passion to drive the marketing campaign and achieve overall success. Their customer service approach and congenial manner allows them to build the necessary working and business relationships.London Connects and the Learning and Skills Council have truly benefited from their involvement." 
Peter Williams, Deputy CEO, London Connects